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When you created your blog, you probably had a vision for how you’d turn it into a source of income. After all, there are many ways to generate money from a blog. However, you probably won’t generate enough income from one source.
If you’re looking for ways to finally turn your blog into a real source of income, try applying the following 4 strategies.
1. Pay-per-click (PPC) ads
PPC ads are an excellent way to generate income for your blog. According to data published by PPC.co, PPC ads have a 200% ROI. This is an incredible statistic to take advantage of. What’s surprising, however, is that 70% of businesses that run PPC ads fail to craft effective calls to action.
A call-to-action (CTA) is actually the most important part of your ad. A good CTA can generate a higher click through rate (CTR), and combined with a strong landing page, that translates to more sales.
PPC ads are powerful, but before you start running a PPC ad campaign, make sure you have something of value to offer your visitors. It can be a download, a service, or a product, for example. Just make sure you send your visitors to a landing page you’ve intentionally crafted for the people who click on your ads.
2. Sell affiliate products
Almost every blogger sells affiliate products, but you need to do more than just offer products to generate sales. The key is to sell the kind of products your audience would be interested in buying. In addition to matching your product with the right market, you’ll want to sell products you can vouch for whenever possible.
Most people understand that affiliate marketers sell products to make money and they don’t expect to get every detail about a product. However, when you sell the products you can genuinely promote, you can be more effective at selling those products.
For example, when you sell a product you own, you can make videos demonstrating how those products work. You can also explain, in detail, your findings and how the product worked for you.
Word of mouth is the most powerful form of advertising around, and when you can share your direct experiences, you’ll have a stronger influence on sales.
3. Sell ad space
An oldie, but a goodie, selling ad space on your blog can generate some serious cash. How much money you can generate will depend on how much targeted traffic you get to your blog. For instance, say you generate 500,000 unique visitors per month to your blog, and those visitors are targeted. You’ll have an easier time selling ad space than if you only generate 5,000 unique visitors per month.
Advertisers want to place ads on high-traffic blogs, but the traffic must be targeted. If you’re caught up in any kind of black hat traffic-generating scheme, or other unethical SEO practices, your traffic probably isn’t targeted.
Be cautious about trying to sell ad space when your blog isn’t up to par. Sometimes advertisers can tell when your traffic isn’t targeted. For example, if you claim 500,000 unique visitors each month, but you barely generate $200/month in sales, your traffic is likely not targeted. Big advertisers will ask you to show proof of revenue because it will tell them how valuable your ad space really is for them.
4. Create your own product to sell
One of the best ways to generate money from your blog is by creating and selling your own product. Creating a physical product is more involved, but if you’re already working on a prototype, you could use your blog for promotion.
On the other hand, digital products are extremely easy to create and sell on a blog. They’re also more profitable. For instance, once you create a single digital product – like a PDF or audio file – the hard work is done. You can sell it to people infinite number of times and it will be pure profit.
Here’s a list of some popular digital products people create and sell:
· PDF guides that provide extensive value in a special area of interest.
· Exclusive video content. For example, tarot readers often sell personal or extended readings on their blogs.
· Exclusive audio content. For example, some people record guided meditations and sell them as downloads.
· E-books. Authors frequently sell e-book versions of their physical books on their blogs.
· Software. Some developers create simple, but useful software applications they sell on their blogs.
Start earning income with your blog
There are many ways to generate money from your blog, so choose the method you resonate most with, and expand your efforts as you go along.